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| Uber. Logotype Guidelines in Uber press kit, 14 August 2014 via Uber, Public domain. |
After going through several pages of results relating to controversy in the area of business, Uber is a name I saw pop up more than a handful of times, and the topic I chose to analyze.
Source 1:
URL: http://time.com/3592098/uber-controversy/
TIME magazine is a well known, and highly reputable publication that readers around the world enjoy, and know is credible.
Author: Sam Frizell
Upon looking at his profile on Time.com, I found that Mr. Frizell mostly covers politics and breaking news for TIME magazine in Washington, DC.
Last Updated: November 18th, 2014
The information is less than a year old, and still relevant, as Uber is a relatively new company that takes advantage of today's technology to improve transportation for its users. All of the links on the page work, and they are hyperlinked to articles on different reputable websites that go more in-depth about the issues listed in TIME's publication.
Purpose:
This publication's purpose is to inform the public about the controversies that plagued Uber in the year 2014. It is long and in-depth, with several examples of controversies that "somehow didn't sink the company" as stated in the journal. It does not attempt to persuade the reader to not use Uber, or look at the company in a negative light, only inform them of certain serious issues surrounding it, that had the potential to sink the company.
Graphics:
There is one graphic in the article, it is a picture of the Uber app on a smartphone, with a taxi sign in the background, implying it is a transportation service.
Position:
The author takes no position on the matter, only relaying the information given to his readers. The readers profit from the true information with new knowledge about the company, and therefore can make their own decision whether or not they want to use the company's services or not. The information can be verified by a handful of other sources online that state the same information, as well as TIME's very own print publication.
Links:
The journal links to multiple reputable publications for the reader to further their reading on the topic of Uber, including CNNMoney, LA Times, and The Washington Post.
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Source 2:
URL: http://blogs.wsj.com/digits/2014/11/18/is-ubers-biggest-rival-itself-a-collection-of-controversy/
This is a Wall Street Journal publication, a highly reputable newspaper company that can be assumed to be delivering true and factual information.
Author: Scott Austin & Douglas Macmillan
Upon further research, I found that Scott Austin is the senior technology writer for the Wall Street Journal, and Douglas Macmillan is a reporter for them.
Last Updated: November 18th, 2014
Being published on the same day as my previous source, this journal too is new and relevant. Links on the page link to articles that go more in-depth to the issues being described, similar to source 1.
Purpose:
The purpose of this WSJ publication is to clearly and quickly summarize the different controversies that Uber has been involved in. It bolds the controversy, then gives a quick paragraph explaining and summarizing the facts for the reader to skim over. It does not promote a product in any way.
Graphics:
The journal includes two pictures, one of Uber's CEO, Travis Kanick, and one of Uber's vice presidents, Emil Michael. The pictures are there to show who the journal is talking about, as a couple of the controversies surrounding Uber involve them directly.
Position on Subject:
Similar to my previous source, this journal does not take any sides on the matter. It is there to solely relay information to the reader and make them more knowledgable on the subject.
Links:
Links in the journal link to further readings explaining the controversies, as well as point to evidence of controversies listed in the journal.
Mike this is a GREAT example of a post that's formatted with your reader in mind a bit. Literally it's as simple as: none of the paragraphs are super long, there's some white space in-between each para., making it easier on the eye.
ReplyDeleteBut for more examples, visit your colleague Sayanna's "My Discipline" post: http://sayannadm.blogspot.com/2015/07/my-discipline.html See how easy it is to read and how she employed simple things (use of white space, some numbering) to make things easier on her reader?
Another thing to consider: heading and subheadings. I've been posting a link to the following article on every Blog Post description: http://michaelhyatt.com/anatomy-of-an-effective-blog-post.html I think it's helpful. Let me know if you'd like some more guidance on formatting.... :)